Best of LI – Is This A Popularity Contest?

It time to vote for the best in Long Island. This is the sixth year of the Long Island Press’ Best of L.I. poll, and it’s also by far the...
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The Best Of Long Island

It time to vote for the best in Long Island. This is the sixth year of the Long Island Press’ Best of L.I. poll, and it’s also by far the biggest. It is expected that more than 300,000 Long Islanders will vote. Participation in this high-profile awards program is  extremely high, as it is felt that this competition highlights the very BEST that Long Island has to offer.

What is the Best of LI? – It’s a competition that is organized by Long Island Press and allows residents of Long Island to vote for which business is their favorite in over 215 categories.

The first step was establishing a comprehensive nomination process, so that any company that does business on LI had an opportunity to be in the running. This nomination process was open to everyone, for two months, from July through August. The winners of our 2010 poll were automatically nominated again, so that they could defend their titles.

The top 15-18 nominees (20 in the Best Restaurant Category) advanced to the voters round. Voting began on October 1, 2010 and will end on December 15, 2010 at 11:59 p.m. Important to Note

Any person with access to a computer, laptop or cell phone and has an email address may vote one time per day,  per category per computer device or Email Address. Only 75 votes per Email address will count towards the final vote total of each category.

The winners – On December 16, 2010 the votes will be tabulated and the top three local business, organizations or individuals will win First, Second, and Third Place. The definition of local is if the entity ownership or franchisee resides on Long Island.

Is this a real competition or a popularity contest? – But are people really voting for their favorite  business or are they been courted, lobbied and even badgered to vote? It is felt by some this is really a popularity contest and those businesses that have the most aggressive marketing campaigns will win. Long Island Press actively supports nominees’ soliciting votes using social networks like Facebook as well as the various advertising packages and tools they offer each nominee. Some even believe that this competition is merely another revenue earner for LI Press.

So what do you think, is Best of LI a true competition or just another popularity contest?

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About Sandra McCarty

Founder of SM Business Solutions LLC, offering inbound marketing services that are both innovative and tailored to my clients needs. I use inbound marketing media such as blogging, emails and social media to help independent professionals, business owners and entrepreneurs successfully engage their target markets and increase their revenues. I am passionate about making sure my clients are satisfied and their companies experience tangible gains. A graduate of Martin J Whitman School of Management, Syracuse University, University of the West Indies and of the Royal Institute of Marketing, London. Some of my clients are; Retro Lounge & Grill, The Cybernet Place, Optic Masters, Balance & Power Inc, Long Island Entrepreneurs Meetup Group, Best Buyer's Brokers and Male Ego Ltd.