Social media can be an effective communication tool, that makes you accessible to those interested in your product/services and makes you visible to those that don’t know your product/services. It can be used to create a personality behind your brand and relationships that you otherwise may never gain. This will lead to not only repeat-buyers, but customer loyalty. The fact is social media is so diversified that it can be used in whatever way best suits the interest and the needs of your business. Here are 12 ways that social media can be used to improve your business.
Making it easy to share content online
1. Add social bookmark links to your most important web pages and blog posts to improve sharing. The Facebook ‘like button’ is especially effective because each time someone clicks on it, their Facebook status is updated to show that they like that blog post or web page.
2. Use Twitter to show your company’s personality by sharing insights, company news, new product launches and special offers.
3. Start a blog and post articles that will demonstrate that you are an expert in your field. The comments and feedback from your readers will tell you if you are achieving that objective.
4. Try out a short series of audio podcasts or video podcasts as content marketing and see track response from your target market.
5. Start a group or join one on Facebook or LinkedIn. This members of the group should be your clients or prospective clients.
6. Search Summize.com for as much data as you can find in Twitter on your product/service, your competitors and your space.
7. Practice delivering quality and valuable content on your blogs, such that customers feel educated / equipped / informed.
8. Turn your blog into a mobile blog site with Mofuse which offers 14 days free service.
9. Learn what other free tools might work for community building, like MyBlogLog.
10. Ensure you offer the basics on your site, like an email alternative to an RSS subscription. In fact, the more ways you can spread and distribute your content, the better.
Social Media Icons
11. Investigate whether your product sells better by recommendation versus education, and use widgets to help recommend, or videos and podcasts for education.
12. Track your inbound links and when they come from blogs. Be sure to comment on a few of the bloggers’ posts and build a relationship with these persons. The fact that they linked to your blog, indicates their interest in what you do and reaching out to them can only improve the relationship.
Do share with us some of the ways you have been able to use Social Media to improve your business or some things that did not work for you.
Some new links and info for me here, Sandra- thanks!
I’m a recent grad just trying to learn more about the marketing industry and I really enjoyed reading your article. Keep up the great job!
Thanks this made for this interesting post. I love your wordpress theme, lol…
A well written blog. Im glad for info like this. Thanks
Hi,great article,thanks for your share! and I wonder if i can quote this text in my site if I place a link back to yours? Waiting for your answer!
Go right ahead and quote my text. Putting a link to my blog is the ethical thing to do.
Thank you this made for very intresting reading. I really love your site, the theme is really cool. I have come here numerous times but never commented, just wanted to let you know… Keep up the great work!