Using Twitter To Grow Your Business

By
Sandra McCarty
– April 11, 2010Posted in: Marketing, Social Media Sites, Strategies, Twitter
Twitter is a free and easy way for small businesses to build relationships with their customers by offering free advice or relevant news about your business and the industry you...
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Twitter is a free and easy way for small businesses to build relationships with their customers by offering free advice or relevant news about your business and the industry you are in. So, for example, Falco Maintenance LLC can use Twitter to highlight how the special blend of  enzymes in its flagship product Poof, the magic stain remover quickly removes all kinds of stains and is made only with organic components. Joe Pipitone of  The Healthy Italian can use it to spread the word about the nutritional value of its gluten-free and dairy-free meal plans as well as any featured discounts. Really, Twitter does exactly what a sandwich board propped outside a coffee shop does. It draws the attention of those reading your words.

If you are in a field where discounts or specials are difficult to use to promote your product or services, not to worry! Yvonne Bisk of Long Island Entrepreneurs can still make Twitter work for her by using it to talk directly to the members of her network as well as prospective members. Eileen Lichtenstein CEO of  Balance & Power, Inc can  tell  her followers what she has been reading (as long as it’s relevant to their interests), Arthur Singer of OpticMasters can answer frequently asked questions about eye care, and share upcoming seminars on eye care. If you are in the real estate industry and an exclusive buyer’s agent like Ira Freireich of Best Buyers Brokers Reality, you can share the benefits of using an exclusive buyer to represent you when you are buying your home. If you are a dentist like Dr Lidia Epel, share with your followers how they can improve the health of their mouth and have a wonderful smile. In other words, add value to the community.

We look forward to hearing how twitter has helped you or just comments on any aspect of this post.


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About Sandra McCarty

Founder of SM Business Solutions LLC, offering inbound marketing services that are both innovative and tailored to my clients needs. I use inbound marketing media such as blogging, emails and social media to help independent professionals, business owners and entrepreneurs successfully engage their target markets and increase their revenues. I am passionate about making sure my clients are satisfied and their companies experience tangible gains. A graduate of Martin J Whitman School of Management, Syracuse University, University of the West Indies and of the Royal Institute of Marketing, London. Some of my clients are; Retro Lounge & Grill, The Cybernet Place, Optic Masters, Balance & Power Inc, Long Island Entrepreneurs Meetup Group, Best Buyer's Brokers and Male Ego Ltd.